![]() Select the Region of your Business License Create a User AccountĮmail addresses can only be used once per Official Account, so you’ll need to submit and verify a unique email address. Click “Register now” to get started.Īs a Non-China entity your only choice is a Service Account. Open the WeChat Official Accounts Platform homepage. Register a WeChat Official Account as a Non-China entity If not, you’ll either have to register a Chinese business or try contacting a third-party agent who may be able to setup an account for you, for a fee. If you don’t have a Chinese business, your first step when registering an Official Account may be to consider whether or not an overseas account is good enough to accomplish what you want to do on the WeChat platform. Specific features and developer interfaces, and the requirements to obtain them, vary by region as they are administrated by different Tencent business development teams. These Overseas China Service Accounts (海外特殊认证的国内服务号) still have many limitations compared to accounts registered to Chinese entities, but they just might be good enough for what you need. Now all WeChat Official Accounts are based on the same backend and accessible to Chinese users. Accounts registered on the discontinued international backend were shockingly not visible to Chinese users. If you’ve been following this space for awhile, you may have noticed that the old international backend () has been discontinued as of September 2018. Here’s how WeChat’s Official Account system currently breaks down : Recent updates have made it much easier for businesses in most countries to get their own account. We try to demystify both of these questions here. Many registrants have reported that the process is slow or sometimes they haven’t received any response from WeChat team.WeChat Official Accounts launched back in 2012 and, while there have been many changes over the years, one of the constants has been confusion regarding 1) how to setup an account, and 2) what type of account to register. If you haven’t received any update for days, you can make a follow-up or check the progress of your application on this page below. WeChat will email your ID and password that you can use in. On the application form, you must fill in the following details and send your proposal and how you will use it, whether typing all information in the entry field or uploading a document. How to register a WeChat official account outside of ChinaĪs of September 2014, overseas companies can self-register in Note: The subscription account’s advantage is that you can blast updates on a daily basis, but users will not be notified regarding your update since the recent Weixin version collects all updates of a brand in a folder under the users’ subscriptions page. However, businesses should be verified first before accessing an API. Registered individuals can’t access the menus. You can send disseminate messages per day, manage your subscribers, but you can’t access the payment API. It also comes with a chat feature and your account is found in the users’ contact list. Subscription account (Official Account) – this type of account is a distribution-oriented method, allowing you to disseminate content to all subscribers in a reader-management platform. Your account sits next to their contact list. Followers can receive four messages per month, and you can interact with them one-by-one using a chat feature within 48 hours. Service account – you can access the advanced features of WeChat and APIs for payments and custom menus. You can register either of the following: Facebook and Twitter integrations are not available in the Chinese version.) The localized version of WeChat (Weixin) has different functions to its international counterpart. How to get an official WeChat account for business Registered users of the international version can access Chinese and non-Chinese official accounts.Registered users of the Chinese version don’t have access to official accounts registered outside of China.Companies outside of China can apply for WeChat Official Account.However, there are some important notes to keep in mind if you want to use Weixin, which is re-branded for its international name as WeChat. Overseas companies might be wondering how they can use these services to reach out to Chinese consumers. However, in China, we use different channels-these are the websites that Chinese consumers and often visit such as Weixin (WeChat), Weibo, Yukou Tudou, and QQ.Īs of press time, WeChat users have reached more than 1 billion monthly active users. These are no-brainers for online marketers, and with a well-planned strategy, they can achieve the desired results. Social media platforms such as Facebook, Twitter, Google+, LinkedIn, and YouTube are the common digital marketing tools for overseas companies to promote the products and services.
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